Because no two people respond to marketing in the same manner, it makes sense to communicate with your prospects and customers using several different marketing channels. In fact, according to InfoTrends’ Multichannel Communications Measurement and Benchmarking Study, marketers experience an average improvement of 35% for multichannel campaigns, especially those using print, email and web landing pages.
Integrated, multichannel marketing with a consistent look, feel and message strategy can satisfy many business objectives. Promotional mailers and flyers can help with lead generation; posters and banners can increase brand awareness; and personalized direct mail can help you cross-sell/upsell to your customers.
At H & H Graphics Group, we know that successful integrated marketing relies heavily on the relevancy of the message, which incorporates targeted direct marketing practices. Our direct marketing data services, including list acquisition, segmentation, and profiling, help you learn more about your customers so you can improve your marketing messages to them and achieve higher response, adoption and loyalty. Call us to help you take advantage of all the benefits multichannel marketing can provide.
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H & H Graphics Group is a marketing, printing, mailing and fulfillment company based in Lancaster, PA – serving Harrisburg, Lancaster, Lebanon, Reading, York, all of Central Pennsylvania and beyond. We are proud owners of the 3rd largest Sir Speedy franchise in the world. We also operate our own fulfillment center.
