Wholesale food distributor increases sales, strengthens branding, and improves communication to retailers; who consequently increase their consumer-focused marketing efforts
Industry: Wholesale Food Distributor with Multiple Retail Channels
Primary Business Objectives: Increase Sales and Brand Recognition; Create Customer Loyalty
Customer Challenge: A large food industry wholesaler needed a marketing plan that would ultimately increase retail sales. They weren’t supporting their retailers who were in need of important point-of-purchase advertising pieces. There was a communication breakdown in the marketing efforts, and they needed to take action.
Solution: H & H Graphics Group automated the wholesaler’s marketing efforts; giving retailer distributors access to advertising materials as needed. The goal was to provide them with the tools they needed to 1) increase store traffic; 2) strengthen their brand awareness and customer loyalty; and to 3) move more of their products off the shelf.
A Custom Print Portal was the solution. A print portal is a user-friendly website that allows users to customize and order their own printed marketing materials. The website is branded as the wholesaler’s site, not H & H Graphics Group, to maintain brand identity. Retailers were each given a log-in and password to enter the wholesaler’s new print portal. This portal allows them to customize eye-catching marketing pieces, resulting in professional, effective, and marketing materials. The wholesaler gave their customers the ability to quickly and easily produce professional, consumer-targeted advertising pieces, such as:
- Brochures, Flyers and Sell Sheets
- Promotional items
- Point of Purchase Signage
- Gift Certificates
- Recipe Cards and Shopping Lists
- Letterhead and Envelopes
- Note Pads
- Thank you cards
Results: The food wholesaler created an unsurpassed support system which strengthened all of their marketing efforts; and was greatly appreciated by their busy network of retailers. They increased exposure to their consumers, while maintaining brand consistency. Product sales have increased, turning their retail distributors into bigger and more loyal long-term customers.
Contact us today to learn how H & H Fulfillment Solutions can cost-effectively manage your company’s warehousing, packing and shipping needs!